Tuesday, March 20, 2012

Wendy’s has dethroned Burger King

NEW YORK — Wendy’s has dethroned Burger King as the country’s second biggest hamburger chain.

Wendy’s edged out Burger King in U.S. sales volume for the first time last year since Wendy’s was founded in 1969, according to a report by the food industry research firm Technomic Inc. that’s set to be released next month.
 A global product recall is one of the worst nightmares for CEOs and consumer companies. Here’s a look at some of the biggest in recent history.
 Empowered consumers are forcing some of America’s largest corporations, from Apple to Bank of America, to make radical changes to products or policies.
Wendy’s had sales of $8.5 billion in 2011, compared with $8.4 billion. McDonald’s remained far larger than both with $34.2 billion in sales.
The figures are based on Technomic’s estimates of system-wide sales at franchise and company-owned restaurants, rather than corporate revenue, which includes fees from franchise operators. Worldwide, Burger King still has far more restaurants than Wendy’s and remains the second biggest hamburger chain behind McDonald’s.


No comments:

Post a Comment